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About:
FUSION MR is a full service market research firm
that specializes in market-optimized design (MOD).
MOD research utilizes a collection of qualitative and
quantitative techniques to investigate entire product
life cycles - from innovation thru disposal - so
organizations can understand and benefit from market
reactions to their more sustainable solutions.
Our comprehensive reports deliver detailed findings,
key insights and recommendations based off
purchase scenarios that force respondent trade-offs to
effectively simulate real-world consumer behavior.
By investigating the entire life cycle and applying
effective research methods, we'll lead your
organization to smart decisions so your solutions are
more successful and more sustainable.
Services: Market-Optimized Design (MOD) Research
• Concept Testing
• Pricing / Brand Equity Measurement
• Market Sizing
• Innovation Research
Customer Satisfaction Programs
Custom Survey Programming & Hosting
• Conjoint, MaxDiff, Complex Logic
Consulting
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Demo Surveys (click link to view) :
>> Product Design / Discrete Choice
... Hybrid Car Preference Survey
>> Service Design / Adaptive Conjoint
... Livability Preference Survey
>> Customer Satisfaction Program
... Small Business Survey
Recent Projects:
> Advanced Sustainability Training Study
... The Natural Step Network
> Alabama Taxation Study
... Public Knowledge
> Modular Server Study
... Intel Corporation
> Customer Satisfaction Programs
...The Cleaning Authority
...Alaska Visitors Survey
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Contact: Michael Midghall
Principal
503.531.3181
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E-mail inquiry
E-mail inquiry
On Sustainability:
"There is no such thing as a 'green' product coming from a 'brown' company."
- Ray Anderson
CEO, Interface Inc.
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