H Y B R I D C O N C E P T T E S T
... using Discrete Choice
This survey intends to measure market interest for new hybrid-engine concept vehicles. The success of Toyota and Honda has propelled several manufacturers to aggressively design new hybrid vehicles for multiple market segments.
Our client, an anonymous auto manufacturer, wants to understand which product attributes are most important and which feature mix is most preferred by prospective new hybrid vehicle buyers. Each question in this
demo survey
is comprised of multiple concept cars. Simply select the hybrid automobile profile that most closely matches the product you would purchase today ... if it were available. If none of the profiles are appealing enough to purchase, then select the 'none' option.